interest graph
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The Social Graph Must Die
Have we reached the breaking point? Has our collective exhaustion with social media — the incessant notifications, the oppressive filter bubbles, the outright denial of our individuality — finally exhausted the excuses, apologies, and band-aid fixes? Here’s the #ElephantInTheRoom: The social graph is a terrible basis for matching…
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The History of the Semantic Web is the Future of Intelligent Assistants
The Semantic Web provides an enticing vision of our online future. This next-generation Web will enable intelligent computer assistants to work autonomously on our behalf: scheduling our appointments, doing our shopping, finding the information we need, and connecting us with like-minded individuals. Unfortunately, the…
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There’s a Graph for That!
According to Murthy Nukala, “any marketer who doesn’t have a graph within the next twelve months will be at a permanent competitive disadvantage.” That’s a pretty ominous warning, particularly when most marketers have no idea what a graph is, let alone how to use…
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Big data’s creative and empathetic sibling (and why they struggle to get along)
Joyce Hostyn argues that Better Human Understanding, Not Big Data, Is the Future of Business. Some excerpts (with my emphasis): Despite the best of intentions, we’re not data driven, we’re hypothesis driven. Our stories (our mental models) are merely hypotheses of how the world…
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User Modeling for Personalized Content Services
Developers have long created software that customers use directly. But now, we’re creating solutions that incorporate internal representations of end-users and adapt to individual needs. In this post, we’re going to introduce you to the most important component in your solution stack, the user…
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Content Assistants for Messaging and Social Media
Small conversational data such as tweets or text messages are a goldmine of individual interests. Millions of people everyday tweet about their favourite food, send a Kik or Facebook message about a recent TV episode, or take a photo on Instagram while attending a…
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Personalized Web Content for Your Application
Back in the early days of the Web, the Yahoo! Directory filled a huge gap in the ecosystem. This portal helped us make sense of the Web. It organized content based on topics, connected those topics into a hierarchy to make sense of it…
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A Smart Machine as a Content Curator
In this post, we’ll show you how to add Primal’s data service to your content curation solutions, as a fully automated, machine-editor. We’ll also highlight the practical applications and benefits of using a smart machine as a complement to your manual and crowdsourcing strategies.…
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Trixie’s Story: Virtual Assistants and Interest Graphs
I was meeting with two guys, one a technologist, one a business advisor. The discussion was focused on Primal’s technology: semantic user models, knowledge representation, yada, yada… The business advisor, having listened patiently for some time, finally interjects, “Tell me what this means to…
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Introducing Primal Assistants: A framework for software agents
Primal does a lot of heavy lifting in knowledge representation and content filtering. If you ask it to grab you some relevant content around your interests, it will do precisely that. But what if you don’t want to have to ask? Search engines are…
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Why The “Star Trek Computer” Needs Open Data…And Scotty, Too
Do you share this opinion? So given that, what can we say about the eventual development of something we can call “The Star Trek Computer”? Right now, I’d say that we can say at least two things: It will be Open Source , and…
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Content Recommendations based on a Webpage
How do you recommend products or content for a very specific interest at a moment in time? In this post, we’ll show you how to build a world-class recommendation engine using Primal’s data service.
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A Personalized News App
In the sections that follow, we’ll show you how Primal can support your product development efforts by providing the data that describes the interests of individuals and finding the content that people will truly love!
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Social Media Analysis using your Interest Graph
News alert! Your social network wants to get to know you. Unfortunately, identifying and understanding your interests based on 140 characters is pretty hard to do! That’s why marketers are busy trying everything to get to know you better. In this post, we’ll demonstrate…
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How Primal’s artificial intelligence creates meaningful interests data
The most frequently asked question about Primal is, Where do you get the interests data? It’s a fair question. If Primal is the most comprehensive source of open interests data in the world, it begs the question of where we get this valuable data.…
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Five Surprising Ways to Use Interest Graphs
Interest graphs simulating human activity Imagine filling out your social network with digital companions or forming focus groups of imaginary people for your market research. Interest graphs are supposed to represent the interests of real people, right? But what if real people aren’t available?…