Engage people as individuals. Engage their interests.
Increase engagement by understanding the unique interests of your audience with Primal's patented artificial intelligence technology.
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Understanding Text
Using artificial intelligence, Primal reads and interprets text in any form (i.e. a Tweet, a blog, a news article, a conversation) and understands the topics and interests contained within. Primal uses a process similar to the human brain to analyze word relationship and develop bigger meaning. We call these word associations Interest Graphs.
Next
Finding the most relevant content through the noise
After searching through hundreds of thousands of web content, Primal finds the most relevant articles, videos, social media posts and blog posts related to it’s understanding of the users interests.
Next
Serving curated content like no other.
Through understanding and selecting the most relevant content based on one or multiple posts, Primal is able to serve the user curated content based on their interests. Artificial intelligence allows Primal to throughly understand content without the use of keywords and predefined categories.
Our ProductsDemoSee how Primal interprets other data
Understanding Text
Using artificial intelligence, Primal reads and interprets text in any form (i.e. a Tweet, a blog, a news article, a conversation) and understands the topics and interests contained within. Primal uses a process similar to the human brain to analyze word relationship and develop bigger meaning. We call these word associations Interest Graphs.
Next
Finding the most relevant content through the noise
After searching through hundreds of thousands of web content, Primal finds the most relevant articles, videos, social media posts and blog posts related to it’s understanding of the users interests.
Next
Serving curated content like no other.
Through understanding and selecting the most relevant content based on one or multiple posts, Primal is able to serve the user curated content based on their interests. Artificial intelligence allows Primal to throughly understand content without the use of keywords and predefined categories.
Our ProductsDemoSee how Primal interprets other data
Understanding Text
Using artificial intelligence, Primal reads and interprets text in any form (i.e. a Tweet, a blog, a news article, a conversation) and understands the topics and interests contained within. Primal uses a process similar to the human brain to analyze word relationship and develop bigger meaning. We call these word associations Interest Graphs.
Next
Finding the most relevant content through the noise
After searching through hundreds of thousands of web content, Primal finds the most relevant articles, videos, social media posts and blog posts related to it’s understanding of the users interests.
Next
Serving curated content like no other.
Through understanding and selecting the most relevant content based on one or multiple posts, Primal is able to serve the user curated content based on their interests. Artificial intelligence allows Primal to throughly understand content without the use of keywords and predefined categories.
Our ProductsDemoSee how Primal interprets other data
Content Recommendations
Primal prioritizes content, ads, and product recommendations for each individual user with proprietary AI technology, increasing click-through, readership and engagement.
Discover more of what you’re interested in with Primal's free web tools.
Add our free web tools and discover content or Twitter conversations related to any page you’re browsing.
View Web ToolsTry it for yourself!
Enter a favorite Twitter handle or an interesting URL and we’ll recommend content that shares similar interests!
Or try these: @cocacola @billnye @neiltyson
A Patented Engine
Primal’s technology is an artificial intelligence that synthesizes semantic data in real-time. We call our innovation, semantic synthesis. Primal’s AI produces semantic representations as interest graphs, powering automated and personalized computing experiences.
Download our whitepaper
Built By Engineers
Primal is an innovator in artificial intelligence and knowledge representation, with over 145 international patent filings.
About Us