About Primal
We envision a world where AI revolutionizes enterprises and regulatory industries, empowering people to work smarter, not harder. We’re leading the way toward a future where technology amplifies potential and makes industries more efficient.

Primal's Story

Primal was founded as a privately-funded research lab to tackle the challenge of extracting meaning from vast amounts of unstructured, disorganized, and incomplete data. Initially focused on symbolic computing, the company’s efforts evolved into a hybrid model that merges the strengths of symbolic and neural methods. This hybrid approach has become the foundation of Primal’s AI strategy, blending multiple techniques in innovative ways to deliver superior performance compared to any single approach.

Over the years Primal has continually integrated cutting-edge advances in AI research, from knowledge graphs and semantic representation to deep learning, neural networks, neuro-symbolic techniques, and generative AI.

A key focus today is overcoming the tendency of generative AI to make things up, called hallucination, and continuing to address the original challenge of applying AI solutions to the vast amounts of unstructured, disorganized, and incomplete data within organizations.

As of 2024 we’re developing commercial solutions for industries that are cautious about AI. These solutions are backed by our 15+ years of applied research and our growing portfolio of over 165 international patents. By focusing on trustworthiness and accuracy, we make AI accessible and useful. We're tackling important challenges, and we’re looking for people who want to help us make a real difference. Join us to shape the future of AI and create solutions that matter.

Life at Primal
At Primal, our values are the foundation of both our team's success and individual growth. They guide how we collaborate, innovate, and deliver meaningful solutions for our customers, while creating an environment where each team member can thrive, learn, and make a real impact. Here are the core values that define life at Primal.
Innovation and Continuous Learning
We believe in constant learning and experimenting with the latest technologies to push the boundaries of what's possible in AI.
Agility and Flexibility
We thrive on agility, quickly adapting to changes in the market and customer needs while staying flexible in our approach.
Ownership and Accountability
Every team member has freedom to take ownership of their projects, and the accountability that comes with it.
Customer-First Solutions
We are passionate about creating AI solutions that not only push the boundaries of innovation but also deliver meaningful, real-world impact for our customers. Every project we take on is centered around solving problems that matter, ensuring that our technology makes a tangible difference in the lives and businesses we serve.
Diversity and Inclusion
Diverse backgrounds and perspectives drive innovation and creativity. We build an inclusive environment where diversity thrives.
Work-Life Balance and Well-Being
A happy, healthy team drives success – and is a lot more fun to be around. We value balance and well-being.
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