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Unstructured Data.
Unlocked Knowledge.

Primal unlocks critical and hidden insights by transforming unstructured data using artificial intelligence.

Explore Primal’s Technology

Artificial intelligence promises to be the most disruptive class of technology over the next 10 years, but many enterprises are not equipped for it.

Companies know they could be using AI to gain more insights from their data, but 70% of enterprises* admit their current AI capabilities are limited or non-existent. This is an even bigger problem in enterprises which don’t have access to an in-house team of data scientists.

Source: Gartner, Inc. survey
Unstructured data converted to structured knowledge graph

Unstructured Data vs Structured Data

Unstructured data is information which does not have a pre-defined data model and cannot be easily understood by machines. Common examples include documents, emails, transcripts, case files, charts, and social media interactions. Traditionally, unstructured data would be manually read, cleaned, and labelled by knowledge engineers. This process is prohibitively expensive and time-consuming.

Structured data lives in databases and organized tables. This data is easily read by machines and provides an opportunity to make connections, discover insights, and make predictions.

Primal’s artificial intelligence transforms unstructured data into valuable and usable structured data.

Featured Solutions

Primal + Legal Firms

Highly-efficient law firms are utilizing artificial intelligence to digest and analyze the increasing amount of data and knowledge available to them.

Solutions for Legal

Primal + Financial Services

From detecting fraud to understanding how customers view your organization, artificial intelligence plays a critical role in today’s most relevant financial institutions.

Solutions for Financial Services


Your Next AI Project – Should You Build, Buy or Partner?

If you’re an enterprise IT leader, you’re probably feeling the crunch when it comes to artificial intelligence. You know you could be using AI to gain more insights from your data and gain a competitive advantage. Increasingly you’re hearing that you’ll be left behind…

Continue reading Your Next AI Project – Should You Build, Buy or Partner?     or see all posts