Engage people as individuals. Engage their interests.

Increase engagement by understanding the unique interests of your audience with Primal's patented artificial intelligence technology.

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Understanding Text

Using artificial intelligence, Primal reads and interprets text in any form (i.e. a Tweet, a blog, a news article, a conversation) and understands the topics and interests contained within. Primal uses a process similar to the human brain to analyze word relationship and develop bigger meaning. We call these word associations Interest Graphs.

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twitter feed from Xavier

Finding the most relevant content through the noise

After searching through hundreds of thousands of web content, Primal finds the most relevant articles, videos, social media posts and blog posts related to it’s understanding of the users interests.

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Venn Diagram: New Job, Ergonomics, Sustainable Fabrics

Serving curated content like no other.

Through understanding and selecting the most relevant content based on one or multiple posts, Primal is able to serve the user curated content based on their interests. Artificial intelligence allows Primal to throughly understand content without the use of keywords and predefined categories.

Our ProductsDemoSee how Primal interprets other data

Integrate Primal with your website!

Visit our use-case page to see how Primal can intergrate with your business.

Use-cases >
articles on Monster, Forbes, Twitter, and RHarticles on Monster, Forbes, Twitter, and RH

Understanding Text

Using artificial intelligence, Primal reads and interprets text in any form (i.e. a Tweet, a blog, a news article, a conversation) and understands the topics and interests contained within. Primal uses a process similar to the human brain to analyze word relationship and develop bigger meaning. We call these word associations Interest Graphs.

Next
twitter post from Janice: Loving the local vegan vibes! @beetrootcafe

Finding the most relevant content through the noise

After searching through hundreds of thousands of web content, Primal finds the most relevant articles, videos, social media posts and blog posts related to it’s understanding of the users interests.

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Venn Diagram: Cafes / Restaurants, Veganism, Support Local (Toronto, ON)

Serving curated content like no other.

Through understanding and selecting the most relevant content based on one or multiple posts, Primal is able to serve the user curated content based on their interests. Artificial intelligence allows Primal to throughly understand content without the use of keywords and predefined categories.

Our ProductsDemoSee how Primal interprets other data

Integrate Primal with your website!

Visit our use-case page to see how Primal can intergrate with your business.

Use-cases >
articles about vegan foods from twitter, blogs, and Dietitians of Canadaarticles about vegan foods from twitter, blogs, and Dietitians of Canada

Understanding Text

Using artificial intelligence, Primal reads and interprets text in any form (i.e. a Tweet, a blog, a news article, a conversation) and understands the topics and interests contained within. Primal uses a process similar to the human brain to analyze word relationship and develop bigger meaning. We call these word associations Interest Graphs.

Next
News article titled The 7 steps to follow for successful AI

Finding the most relevant content through the noise

After searching through hundreds of thousands of web content, Primal finds the most relevant articles, videos, social media posts and blog posts related to it’s understanding of the users interests.

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Venn Diagram: Artificial Intelligence, Startups, Guides

Serving curated content like no other.

Through understanding and selecting the most relevant content based on one or multiple posts, Primal is able to serve the user curated content based on their interests. Artificial intelligence allows Primal to throughly understand content without the use of keywords and predefined categories.

Our ProductsDemoSee how Primal interprets other data

Integrate Primal with your website!

Visit our use-case page to see how Primal can intergrate with your business.

Use-cases >
articles about AI from twitter, MIT Technology Review, PC, and inside Big Dataarticles about AI from twitter, MIT Technology Review, PC, and inside Big Data

Content Recommendations

Primal prioritizes content, ads, and product recommendations for each individual user with proprietary AI technology, increasing click-through, readership and engagement.

Discover more of what you’re interested in with Primal's free web tools.

Add our free web tools and discover content or Twitter conversatons related to any page you’re browsing.

View Web Tools
Try it for yourself!

Enter a favorite Twitter handle or an interesting URL and we’ll recommend content that shares similar interests!

Or try these: @cocacola @billnye @neiltyson

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A Patented Engine

Primal’s technology is an artificial intelligence that synthesizes semantic data in real-time. We call our innovation, semantic synthesis. Primal’s AI produces semantic representations as interest graphs, powering automated and personalized computing experiences.

Download our whitepaper
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Built By Engineers

Primal is an innovator in artificial intelligence and knowledge representation, with over 140 international patent filings and over 80 granted.

About Us