Using the “Top 100 Most Frequently Called Numbers” report within IPC Analytics, one of Primal’s carrier customers discovered clear calling patterns among its subscribers. Using this insight, the carrier designed a simple but effective marketing program that placed marketing materials in the waiting rooms of several regional medical centers, in-store promotions of calling cards at local supermarkets, and ads on local radio stations that seemed most likely to reach new subscribers. Learn how IPC Platform can help your company learn more, and do more. >Learn More

By understanding the calling patterns of their subscribers, service providers can drive new revenue opportunities. For example, if your subscribers in a given region place a large number of calls to a certain bank, you can use this information to develop cross-promotional marketing programs with that bank. >Learn More

The IPC Platform goes beyond traditional mediation systems and data warehouses. By providing a robust and flexible real-time capability for managing your transactional data, IPC Platform enables automation of business processes, and provides business intelligence required by your marketing and finance users. >Learn More