Primal + Financial Institutions
Billions of data points. Billions of potential learnings.
Analyze your enterprise’s structured and unstructured data in one place for a more complete picture and understanding of your customers.
- Real-time Data Monitoring
- Regulatory Compliance
- Risk Analysis
Improve your offerings by better understanding how customers feel about your organization and your services.
- Sentiment Analysis
Uncover patterns and predictions previously undetectable with manual or statistical methods.
- Fraud Detection
- Fraud Profiling
- Pattern Analysis
- Claims Vetting
Primal in Action
Primal helps banks understand their customers by analyzing multiple sources of unstructured data.
Using Natural Language Processing (NLP), Primal extracts the text from support call transcripts, chatbot logs, online surveys, and social media interactions. Artificial Intelligence identifies which text contains comments and which text acts as a transaction (e.g. a question about branch hours).
With the comments and transactions identified, Primal is able to determine the sentiment, identifying whether a comment is positive, negative, or neutral. The comments are then categorized within a predefined set of categories, allowing the now structured data to be used in future queries and assist in identifying new patterns and insights.
Primal develops custom artificial intelligence solutions for our clients. We are a team of data scientists and developers focused on applying AI and machine learning to today’s business problems by making unstructured data actionable.
If you have a data project in mind, contact us today to discover how Primal can help.Connect with Primal today