In This Issue
How to Profit
from Analyzing Customer Calling Patterns
Beyond a mere fascination or lunch time trivia game question, a service provider can drive new revenue opportunities by understanding the calling patterns of their subscribers. For example, if your subscribers in a given region place a large number of calls to a specific national financial institution, the service provider can use this information to develop cross promotional marketing programs with that institution. This could include banner advertising, billing statement inserts, or cross promotional new customer discounts. For example, the service provider could offer several months of reduced service fees to new customers that are also customers of the financial institution. These offers would be delivered by the financial institution’s promotional materials.
It is all about getting to know your current customers better for two key reasons. One, the better you know your customers, the better you are able to provide products to serve them. And, two, knowing your current customers will often give you important insights on where to find more of them. One of Primal Solutions’ carrier customers discovered that several regional medical centers receive a large number of calls from current voice subscribers. Using this information, the carrier can place marketing materials in the waiting rooms of these facilities to prospect for new customers. Likewise, a local supermarket was also identified as a key calling destination. This provides yet another marketing collateral opportunity, or even an opportunity to market calling cards. Finally, several local radio stations received a high number of calls from current customers. Armed with this information, the carrier will know which radio stations to advertise on to reach the highest number of prospective new customers.
The “Top 100 Most Frequently Called Numbers” is just one of the many data view “widgets” available with Primal Solutions’ Marketing Analytics dashboard. Other widgets examine: day-part calling patterns, disconnects and churn by product, international calling penetration, product segmentation analysis, profitability by product and customer segment, and many more. The dashboard is built using the state-of-the-art IPC Platform, which is delivered as a managed service and powered by patent-pending technology - captures, correlates, tracks, manages, monetizes, and analyzes communications transaction data to enable communications providers to generate increased revenues, improve profitability, and control costs. For more information, contact Primal Solutions at
Notes: Calling nearby medical center, Local electric utility, Local radio station, Local bank, Super market, National financial institution / insurer
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Primal Solutions Wins Internet Telephony Award
Primal Solutions, as a recent winner of a 2007 INTERNET TELEPHONY Excellence Award, continues to demonstrate their leadership in VoIP. Taking risks to advance VoIP technology and providing real carrier-grade solutions has earned Primal recognition from the editors of Internet Telephony magazine.
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