Challenges:

• Better insight into subscriber usage patterns
  
• Real time control over price plan costs
  
• Tools to fight customer churn
  
• Current intelligence for better campaigns

Solutions:

• The IPC Platform and Analytics suite
  
• Tailored views into cost and profitability
  
• Enriched transactional data with demographics information
  
• Analytics designed for and by industry marketing experts
  
• Rapid deployment in weeks not months and years
  

Greater Insight. Greater Profits.
In a highly competitive market for voice services, services providers want greater insight into the calling patterns of their subscribers as well as the profitability of their current products. Questions about Domestic and International calling patterns, product adoption and usage, product profitability, churn, and abnormal usage to name a few are real issues and can significantly impact an operator’s growth, profitability and product roadmap. Marketing and product management demand greater awareness about how their products and programs are performing in the marketplace, and what subscribers are actually doing with the services provided. Only this depth of knowledge can keep a service provider out in front in a highly competitive and changing market.

Primal Solutions’ Marketing Analytics solutions, built on our state-of-the-art IPC platform, combines subscriber, usage, financial, and demographic data to create actionable views of product and marketing performance. Our solutions provide the tools necessary to better understand your communications marketing landscape.

With convenient dashboards that provide dozens of customizable “widgets”, reports and views that make data easy to understand and act on, and our unique “Widget of the Month Club” monthly subscription service for regular new widget updates, we help you stay out in front as new questions and market challenges arise. All our solutions provide a real-time monitoring capability that alerts you whenever rules-driven business thresholds are crossed. As with all our solutions, marketing analytics is offered a completely outsourced solution, with no equipment or extra personnel required.